IT.Live 2022 — Event Branding & Visual Experience

IT.Live 2022 was a large-scale technology event that brought together leading companies, experts, and professionals from the technology and telecommunications sectors. During my role as Senior Graphic Designer at MK Institute, I was responsible for designing, developing, and implementing the event’s complete visual system based on the pre-established brand identity, covering everything from promotional campaigns and digital assets to large-scale venue branding and printed materials. ___________________________________________________________ My Role • Event Visual Design • Social Media Campaign Design • Large Format Print Design • Stage & LED Screen Graphics • Press Wall Design • Venue Branding • Outdoor Signage System • Print Production Artwork • Event Visual Communication _______________________________________________________ Challenge The challenge was to consistently apply the event’s visual identity across dozens of touchpoints throughout both indoor and outdoor environments, while maintaining visual consistency and preparing production-ready artwork for a wide range of formats and scales.