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Filter Lab coffee

Client
filter lab
Identity type
Full Visual Identity
Category
Branding
Filter Lab coffee

This visual identity was designed for the specialty coffee industry, reflecting precision in preparation and a passion for the coffee experience. Inspired by the V60 brewing device and the coffee bean, the identity symbolizes quality and craftsmanship in every recommendation, every experience, and every brew. The color palette is inspired by nature, featuring deep olive green and warm beige tones that convey authenticity, calmness, and the artisanal character of specialty coffee. The identity was developed with a modern and minimalist approach, giving the brand a professional presence and strong recognizability across various visual applications.