Compass of Innovation brand

Compass of Innovation is a visual identity developed for a company specializing in general trading, contracting, and services, based on the client’s vision and desire to establish a brand that reflects trust, professionalism, and strategic direction. The logo was inspired by the form of a compass, symbolizing guidance and clarity of vision, while incorporating the Arabic letter "Ba" (ب) from the word Bousla through a carefully structured geometric repetition to create a distinctive compass-inspired mark. The identity combines simplicity with modernity, expressing the company’s values of innovation, precision, and sustainability while ensuring a strong and scalable visual presence across various brand applications.